SyneCore Technologies started out as a digital display company offering advertising mediums for small and medium sized businesses. 32-42 inch televisions screens were installed in venues with high traffic and above-par retention rates. Clients paid a price to advertise their company on the screens. A complimentary mobile marketing plan was the cherry on top for many companies.
The network now stands idle at 12 screens throughout the Southwest Metro. After analysing customer testimonials, market trends and industry statistics a clear understanding of the screens' value was missing. Many consumer find the screens as intriguing, new and exciting but we weren't able to deliver a quantifiable product that the market accepted.
A trip back to the drawing board paved the path for another round of inspiration and hope. We listened to the critiques of the previous clients and have fixed the bugs. The screens are now quantifiable with the aid of tracking URLs and mobile marketing. Landing pages help gather more intelligent data from the end user. Creative design work coupled with simplistic ad copy mold together , to create an ad powerful enough to strengthen any brand.
"The digital signage industry is only just beginning to hit its stride and move into more "non-traditional" areas such as education, hospitality, retail. We are seeing a rapid drive of broader-range environments that are finding that they must "bid, compete" for people's time and attention. Waiting areas in pharmacies, health care institutions, call centers/support organizations, offices are using digital signage to present a high-interest, highly-effective, controlled message. Even in manufacturing operations and employee communications, firms are using their intranet to keep employees abreast of company and industry information as well as to enhance their training/education." Jeff Hastings, January 9th 2012
We are on the brink of something exciting, fresh and new. Digital signage will be more dominate in the coming years and you will see more companies using it as a way to target niche markets.
Have you seen or heard of digital display advertising? If so where?
Check out our digital display signs here: Request more information to get 2 months free.
http://www.synecoretech.com/digital-display-signs
Quote Source" http://www.digitalsignagetoday.com/blog/7241/What-to-look-for-in-2012?rc_id=312
The network now stands idle at 12 screens throughout the Southwest Metro. After analysing customer testimonials, market trends and industry statistics a clear understanding of the screens' value was missing. Many consumer find the screens as intriguing, new and exciting but we weren't able to deliver a quantifiable product that the market accepted.
A trip back to the drawing board paved the path for another round of inspiration and hope. We listened to the critiques of the previous clients and have fixed the bugs. The screens are now quantifiable with the aid of tracking URLs and mobile marketing. Landing pages help gather more intelligent data from the end user. Creative design work coupled with simplistic ad copy mold together , to create an ad powerful enough to strengthen any brand.
"The digital signage industry is only just beginning to hit its stride and move into more "non-traditional" areas such as education, hospitality, retail. We are seeing a rapid drive of broader-range environments that are finding that they must "bid, compete" for people's time and attention. Waiting areas in pharmacies, health care institutions, call centers/support organizations, offices are using digital signage to present a high-interest, highly-effective, controlled message. Even in manufacturing operations and employee communications, firms are using their intranet to keep employees abreast of company and industry information as well as to enhance their training/education." Jeff Hastings, January 9th 2012 We are on the brink of something exciting, fresh and new. Digital signage will be more dominate in the coming years and you will see more companies using it as a way to target niche markets.
Have you seen or heard of digital display advertising? If so where?
Check out our digital display signs here: Request more information to get 2 months free.
http://www.synecoretech.com/digital-display-signs
Quote Source" http://www.digitalsignagetoday.com/blog/7241/What-to-look-for-in-2012?rc_id=312
In my opinion the digital signage is very strong and in future many companies will be using it as a way to target niche markets.
ReplyDeleteThanks for your comment. I agree. The data shows that digital display screens are growing in popularity and that companies are allowing a slice of their budget to allocate to the signs. Marketing is changing rapidly. Marketing should be progressive and not agressive. Companies need to form a relationship with their consumers and they will see the results in the end.
DeleteFor me Digital signage is powerful. Because it can easily communicate it's message to target viewers. Thanks for sharing.
ReplyDeleteDigital signage software
As of now Digital display is very powerful that can easily catch someones attention and by that they can actually promote anything in a fast phase. Nice post!
ReplyDeleteDigital Display Chicago