Cracking the Code- Digital Display signs

SyneCore Technologies started out as a digital display company offering advertising mediums for small and medium sized businesses. 32-42 inch televisions screens were installed in venues with high traffic and above-par retention rates. Clients paid a price to advertise their company on the screens. A complimentary mobile marketing plan was the cherry on top for many companies.

The network now stands idle at 12 screens throughout the Southwest Metro. After analysing customer testimonials, market trends and industry statistics a clear understanding of the screens' value was missing. Many consumer find the screens as intriguing, new and exciting but we weren't able to deliver a quantifiable product that the market accepted.


A trip back to the drawing board paved the path for another round of inspiration and hope. We listened to the critiques of the previous clients and have fixed the bugs. The screens are now quantifiable with the aid of tracking URLs and mobile marketing. Landing pages help gather more intelligent data from the end user. Creative design work coupled with simplistic ad copy mold together , to create an ad powerful enough to strengthen any brand.

"The digital signage industry is only just beginning to hit its stride and move into more "non-traditional" areas such as education, hospitality, retail. We are seeing a rapid drive of broader-range environments that are finding that they must "bid, compete" for people's time and attention. Waiting areas in pharmacies, health care institutions, call centers/support organizations, offices are using digital signage to present a high-interest, highly-effective, controlled message. Even in manufacturing operations and employee communications, firms are using their intranet to keep employees abreast of company and industry information as well as to enhance their training/education." Jeff Hastings, January 9th 2012

We are on the brink of something exciting, fresh and new. Digital signage will be more dominate in the coming years and you will see more companies using it as a way to target niche markets.

Have you seen or heard of digital display advertising? If so where?

Check out our digital display signs here: Request more information to get 2 months free.
http://www.synecoretech.com/digital-display-signs





Quote Source" http://www.digitalsignagetoday.com/blog/7241/What-to-look-for-in-2012?rc_id=312

Missing the Million Dollar Mark!

"I will be a millionaire by the age of 25, own a house on Lake Minnetonka, be married and have 3 kids." I reflect on this goal often. I won't hesitate to admit I have none of these, and am honestly far away from checking them off. So, what went wrong?

Saturday February 4th marks that monumental checkpoint in my life, a quarter century of being. Damn, I missed the bulls eye. Hold on, let's not be so negative. Sure, I didn't achieve the goals I had lain out for the past 10 years, but is that the point. I say no.

Setting goals is a healthy way to priorities our lives. My achievements demonstrate success. A high school diploma, class speaker at graduation, bachelors degree from a reputable university, a long time girlfriend of 5 years, 2nd degree blackbelt and a start up business not too shabby. Even though I'm not quite a millionaire, nor do I have a family just yet the underlining point is that I never lost sight of my goals.

You will learn life has a funny way of throwing in detours and challenges when you least expect. Just remember, it's not about the problems and challenges that arise, but how you overcome them and stick to your guns to achieve your goals. Keep your eye on the prize and you will get there.

Try using the SMART goals acronym. It stands for specific, measurable, attainable, relevant and time. Keep these in mind when you set your goals.

Remember set your goals and come back to them often. Post them on your wall or desk, tell everyone about them so they can remind you. It's not always easy, but that's not the point.

"If you don't know where you are going, you'll end up someplace else."
    - Yogi Berra

Rebuilding 38 Years of History- Can it survive?

After 38 years of building a business it's now time to move on. John's Variety & Pets has been a major part of my life for the last 10 years and the catalyst for my love of entrepreneurship. We are now faced with the decision to move on or to re-build our  store. We are not ready to throw in the towel just yet. The biggest hurdle won't be packing up the store, finding a building or pulling off such a move but rather rebuilding the history in the walls.

Store Front: 2281 Commerce Blvd, Mound Mn

Excuse me, for those of you not familiar with John' Variety & Pets ( JVP ) it was previously a Ben Franklin. Pets, sewing needles, fabric, toys, seasonal, stationary, health and beauty, framing, home goods are only a small sample of what you can find on the shelves at JVP. As the saying goes "If you can't find it at John's You just don't need it." Early in 2011 a big box store,  Walgreens, put in an initial offer to purchase the property. After almost 8 months of negotiating and waiting for city approval the project is somewhat underway.

How does one craft a new location with the same nostalgic feel as the former location? Can You? It's questionable. I often ponder the future of the stores' integrity. Will this move damage the stores image or strengthen it?

The building is set to be torn down sometime late this year. I will continue to post updates on the sale of the store, learning points and anything worth sharing.

Connect with John's on Facebook.

Social Networking Sites

It's not what you know it's who you know. Chances are you have heard this phrase a time or two, but how true is it? It's a cheesy phrase but it goes a long ways. When you're in sales you quickly learn that people buy from people they know and trust. Social networking allows you to form relationships that you otherwise may not have had the opportunity to form.

Here are a few of my favorite online networking sites:

1. Focus.com
• Interact with professionals by posting a question or an answer. Meet individuals who share similar philosophies as you do.
• Benefits: establish a professional image, network with business professionals, access to research
2. Linkedin
• People buy from people they trust and Linkedin helps you achieve those trustworthy relationships. Network with colleagues in discussion groups or messaging.
• Benefits: get recommendations from your network, status updates, grow your professional network
3. G+
• Not an expert on G+ yet but understand the power of having dedicated groups to segment the data that I share with a particular group. Video chat option is certainly a great add-on. 
• Video chat features, separate who you share information with, your opinions show up in Google's SER algorithm
4. Empire Avenue 
• Just joined earlier this week but has quickly gained my respect. Meet new people withing the first 10 minutes. A social online "stock market" your network determines your wealth. 
• Grow your network fast, motivation to pursue new social networks
5. Twitter 
• Share messages in 140 characters or less twitter gives you access to news and information in short but frequent spurts on a live feed. 
• easy to use, quick easy post, user can retweet your post to their followers  
6. Xeeme

• Manage your connections and monitor your social footprint
• Allows you to share multiple social media profiles with one link. Check out my link below!

Connect with me: http://xeeme.com/SeanRoyer


There are many other sites out there that I didn't include in this post. I welcome your thoughts on this list or additions to the list.

Sean Michael Royer

It's Not Always Easy

When you start a business you think of all the exciting benefits and the hard work that you have to put into it. It's the times when the hard work becomes really hard that you start questioning why you are risking everything. After 9 months in business we are still overcoming common hurdles that any start up business should have to face at one time or another.

Our company recently took a 2 week sabbatical to get a better understanding of our business. 15 hour days that, when you circles around it, were just massive creative thinking sessions. It makes you wonder; Did we just waste 15 hours of our day? When analysing it from another standpoint you quickly realize that those are the most empowering sessions you can have. Now admittedly they can't happen all the time otherwise you find yourself in a dead-end company.

The greatest feeling an entrepreneur can have is overcoming the hurdles that get thrown at them. I live for the days that our company strives forward.

Check out my company@ www.synecoretech.com

Controlling Multiple Concepts/ Business Ideas

It's a basic concept... Take one idea or concept and capitalize on it. It's not always that simple though. When starting a business your mind goes into hyper drive. The juices are flowing and the ideas come flooding in. Controlling these ideas is key to success. I have learned that it is imperative that I control and manage all of the creative ideas that strobe into my mind. Admittedly many of these ideas are great ideas that could be the next best thing. However, if we don't focus on one element and become an expert at that one thing we will never move forward as a leader of that one area. Perfect first, add and expand later!

This is a lesson that I am learning with my business right now. Literally, I just had a conversation today to regain focus on what were are perfecting. We have 7 functions in our business. Unfortunately, at this moment we are not the best at any one of the functions of our business. That's a hard one to swallow for me. What's important is that we identified a broken model. Identifying the problem will allow for our company to grow strong and stamp our footprint in the industry.

Now that we have identified and recognized our shortcomings we can fix it and sustain a viable business model that is solidified by expertise. The mission for the next month and a half is to become a perfectionist in our industry. Begin by breaking down every fiber of the business function, understand each weave and how it intertwines.

The lesson I am learning here is that no matter how many ideas I can't truly breath life into it unless I focus on one thing at a time and take it from its primitive stage and foster it until I know 360 degrees of that idea/concept.